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Welcome to Merlin Digital!

Established in 1998, Dubai-based Merlin Digital is a consumer electronics company with a global presence. We have deeply rooted ourselves as UAE’s most preferred consumer electronics brand. Our ever-expanding offerings of lifestyle products and gadgets are at the forefront, and feature some of the fastest-growing segments in consumer electronics. Today, our extensive offerings span smart mobility solutions, multimedia products, wearable fitness devices, digital surveillance, and 3D display solutions.

Merlin Digital is dedicated to providing its customers with the latest technology and consumer electronics products. You can find our products online at, at our 200+ dedicated Merlin outlets spread across Dubai, Sharjah, Ukraine, and Singapore as well as in other countries, and at leading electronic superstores such as Emax, Sharaf DG, Plugins, and Dubai Duty Free.

A testimony to our hard work is that we have been consistently ranked among the top 100 SMEs by Dubai SME 100—first in Innovation and eighth overall for 2013 as well as 20th top-performing SME in 2011.

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