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http://aranaz.ph/about/

OUR BRAND

ARANÁZ IS A FASHION ACCESSORIES LABEL THAT CELEBRATES LIVING A LIFE IN LEISURE. COLLECTIONS ARE CRAFTED TO SPRINKLE HINTS OF THE EXOTIC AND ARTISANSHIP ON EVERYDAY LIFE, PROVIDING THE MODERN WOMAN WITH A QUICK ESCAPE FROM THEIR FAST-PACED LIFESTYLES THROUGH ITEMS OF INTRICACY AND TASTE. EVERY COLLECTION ECHOES THE HISTORY BEHIND THE BRAND AND ITS AFFINITY TO CRAFTSMANSHIP AND THE HANDMADE. THE BRAND HAS PERFECTED THAT SIGNATURE BLEND OF POLISHED AND ARTISANAL — THE VERY COMBINATION THAT HAS MADE ARANÁZ SOME KIND OF BOUDOIR FREQUENTED BY THE CHIC, THE POWERFUL, THE COOL OF MANILA. MOTHER-DAUGHTER TRIO: BECKY, AMINA AND ROSANNA ARANAZ ARE THE WOMEN BEHIND THE ARANAZ BRAND. TOGETHER THEY BUILD ON THE BRAND’S RICH HERITAGE AND LEGACY OF CRAFTSMANSHIP BY MAKING USE OF TRADITIONAL FILIPINO CRAFTS TO BRING IT INTO MODERN DAY RELEVANCE

Proud of its rich Filipino heritage, an ARANAZ bag exhibits its thrust to “de-ethnicize the ethnic”.

OUR STORY

AFTER ESTABLISHING HER OWN MANUFACTURING AND EXPORT FIRM DECADES EARLIER, THE FAMILY MATRIARCH, BECKY ARANAZ, AND HER CHILDREN FOUNDED THE ARANÁZ LABEL IN 1999. A HANDBAG BRAND THAT INSTANTLY BECAME POPULAR AMONG THE EXCLUSIVE WEEKEND BAZAAR SET OF MANILA.SINCE ITS LAUNCH, ARANÁZ HAS GROWN FROM ITS HUMBLE BEGINNINGS TO BECOME A LEADING FILIPINO HANDBAG BRAND THAT HAS SET THE STAGE AND IS THE FORERUNNER IN BRINGING INDIGENOUS ARTISAN CRAFTS INTO THE CHIC REALM OF THE FASHION WORLD. MAKING FILIPINO TRADITION RELEVANT TO THE MODERN WOMAN. BRINGING FORTH A RENEWED SENSE OF APPRECIATION FOR LOCAL ARTISANSHIP. TODAY, THE ARANÁZ OFFSPRINGS HAVE STEPPED IN TO BREATHE NEW LIFE TO THE BRAND AND HAVE STARTED ITS EXPANSION INTO THE INTERNATIONAL MARKET. FORMING A MOTHER-DAUGHTER TRIO, ELDEST DAUGHTER, AMINA ARANAZ, STANDS AS CREATIVE DIRECTOR AND LEAD DESIGNER. WHILE THE YOUNGEST OF THE ARANAZ BROOD, ROSANNA ARANAZ LEADS INTERNATIONAL SALES, BRANDING AND MARKETING. TOGETHER THEY BUILD ON THE BRAND’S RICH HERITAGE AND LEGACY OF CRAFTSMANSHIP BY MAKING USE OF TRADITIONAL FILIPINO CRAFTS TO BRING IT INTO MODERN DAY RELEVANCE. 

ARANÁZ HAS TWO STORES IN MANILA AND IS AVAILABLE IN BOUTIQUES AROUND THE WORLD.

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